She said, “Make the audience your fourth panelist so you don’t forget about them! You need to be asking them [the audience] a question, just like you asked the other three panelists. After all, without an audience, there is no panel!”
What a brilliant technique to use when planning the format and when moderating a panel discussion. Think about how you are going to engage the audience along with the panelists. Thanks, Sarah!
For a full podcast with Sarah Michel on what makes panel discussions extraordinary at conferences, watch this: