A panelist recently asked me, “How do I position my book without being too sales-y or pushy?”
Good question, as one of the reasons you want to be on a panel discussion is for visibility, but you don’t want to offend, now do you?
It’s a tough situation, but not uncommon at all. The best thing for you to do is to connect with the panel moderator and share your goal of visibility for your book – or any other product or service you think the audience might be interested in.
As you are sharing your goal(s), also provide a few ideas about what the panel moderator can do to bring your offering to the audience’s attention.
(Note: I am going to be referencing the book, but change “book” out for whatever product or service you want to highlight…)
7 Ways to Promote Your Product or Service at a Panel Discussion
- Offer to send an advance copy of the book to the panel moderator – they may actually read it and comment about it spontaneously!
- While introducing you, the panel moderator can weave in the fact that you are the author of a new book – and maybe even hold up the book for all to see!
- During the panel discussion, the panel moderator can mention a quote from the book and ask you to comment on it.
- During the closing comments, the panel moderator can share where to find more information about you, your new book, or get in touch with you.
- You can get in touch with the other panelists and send them an advance copy of the book. They may also read it and comment about it!
- Bring a copy of the book and put it on the table – but only with permission from the panel moderator and meeting organizer. There may be some policies that prohibit this kind of display.
- In the virtual world, create a virtual background with the book in the corner.
One final tip – create a short URL and/or QR code for the audience to find out more information easily.
What are some other creative ways to promote your product or service at a panel discussion? I would love to hear what you have seen or tried during conferences, conventions, and meetings.
How to Promote Yourself During a Panel Discussion
10 Most Common Mistakes Panelists Make During a Panel Discussion
Panelist Do’s and Don’ts
And thanks to Erin Albert for promoting my book in the photo