It’s sad, but true. No one really thinks about the panel moderator during the marketing and promotion process. Although the panel moderator is not directly responsible for marketing the program, he or she can certainly help the meeting organizers promote the event and the panel session.
When I talk to my clients about where they source their panel moderators to facilitate a panel discussion at a meeting, conference or convention, I’m not surprised:
This week at IMEX America in Las Vegas, I was speaking about how to make your panel discussions go from boring to bravo. Before the session began, a meeting professional said, “I’m not a big fan of panels. They are just too boring.”
When putting together a powerful panel, round up a handful of interesting people with different experiences and perspectives. In other words, look for DEEP panelists:
I am not a big fan of the words “never,” “always,” everyone,” or “no one.” They don’t leave any wiggle room for an exception to the rule.
Last week, I blogged about the importance of having an intriguing title to incite people to come to your session. But then that got me thinking….Do you need to have the word “panel” in the title? Especially since the 2014 Panel Report indicates that people don’t have high expectations of a panel discussion. Is it
For the last two days, I attended a conference in my hometown of Scottsdale, Arizona. (Always nice to sleep in my own bed vs. stay in a hotel room, although the JW Marriott Camelback Inn is a delightful property with amazingly courteous staff. The group I was with has their annual meeting there every year!